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Photoroom Guide: A Small Business Owner’s Step-by-Step Guide to AI Product Photography

Photoroom helps small businesses create polished, professional product photos in minutes.

Aimie Aimie
2 min reading

Why Photoroom Matters

Small businesses often struggle with product photography because traditional methods are expensive, slow, and inconsistent. Photoroom changes that by automating editing tasks - background removal, lighting adjustments, and batch editing – while maintaining polished, realistic, and brand-consistent images.

Getting started is simple. Here’s how you can turn your product photos into professional visuals in just a few steps:

Step 1: Upload Your Product Photos

Take photos directly in the Photoroom app using your phone, or upload existing images from your camera or computer. On the web version, you can simply drag and drop files. All platforms are synced in real time, so you can start editing on mobile and seamlessly continue on desktop or vice versa.

Step 2: Apply AI Background Removal & Adjustments

Use AI to remove unwanted backgrounds instantly. Adjust shadows, lighting, or placement to match your brand style.

Step 3: Batch Edit & Template Application

For multiple products, apply batch edits or templates to save time and ensure consistency. Resize and format images for social media, marketplaces, and your website with just a few clicks.

Step 4: Refine with AI Tools

Polish your images using Photoroom’s AI tools, including shadows, touch-ups, and clean-up features to ensure consistency and clarity. For clothing or apparel, you can also use popular features like AI Mannequins or the AI virtual model to showcase products on realistic or “invisible ghost” mannequins, making your visuals more professional and engaging.

Example of using the AI Virtual Model with Photoroom
Example of using the AI Virtual Model with Photoroom

Step 5: Export and Use

Export images in the right format for your sales channels. Images are ready to be posted online, embedded in your website, or sent to marketplaces.

Quick Tips for Small Businesses

  • Stick to consistent lighting, style, and editing across all products.
  • Avoid overusing AI effects - products must remain realistic.
  • Optimize for each channel - what works on Instagram may need adjustment for a website or marketplace listing.

As Lyline Lim, Head of Strategic Initiatives at Photoroom, emphasizes:

“Focus on consistency and clarity. AI should enhance your products, not distort them. Start simple, iterate, and maintain your brand identity at every step.”